Beat Global
Joining BEAT global in 2024 I was tasked with a whole host of assets to create. From always on social content to collaborations between McLaren and Tomorrowland the projects came thick and fast and the content produced was full of energy.
Below you'll see a selection of of proof of concept presentations, teasers, competition posts and end of year reels along with everything in between.​​​
McLaren x Velo Activation
For this project the client wanted to set out a variety of activation concepts between McLaren and Velo. These activations would bring the fanbase of the two brands together through a variety of different touchpoints and create hype through events that reflected the wierdly wonderful of Velo alongside the sleek precision on McLaren. I was involved in the mocking up of these concepts, visualising the creative vision to ensure the client wasn't left second guessing.
End of year reels
Below I was tasked with compiling and editing existing footage into three snappy reels to celebrate the VELO, Vuse and Glo's collaboration with Tomorrowland Summer. The deadlines were tight and there were plenty of guidelines to adhere to ensuring only the faces of hired talent were visible.
Glo x Tomorrowland
This was a fun little project. Tight timings, rigid guidelines, but a really fun client. The brief was to create a key visual that married together the two brands Glo and Tomorowland with theme of togetherness.
Vuse Re-platform
For this project the ask was, how can we create a new format for colloborations with the Vuse brand. We shortlisted three clients - Tomorrowland, McLaren and E-Sports for the exercise.
